The Insadong Branch is located in the culture street of Insadong, a must-visit area for the travelers visiting Seoul, where the tradition and modernity coexist. The museum provides sparkling and vivid ideas of optical illusion art together with large scale objects, colorful art works realized by state-of-the-art digital media which the visitors can participate.
Visitors can be part of the artworks by making extraordinary poses, and become the protagonist of one-of-a-kind artworks and take their one and only photos. The Alive Museum Insadong Branch boasts the largest scale (approx. 1,000 pyeong) of exhibition space in the metropolitan area, and provides you a day as if you are in a movie that the imagined things happening just in front of your eyes.