Insadong Branch

CULTURE STATION

The Insadong Branch is located in the culture street of Insa-dong, a must-visit area for the travelers visiting Seoul, where the tradition and modernity coexist. The museum provides sparkling and vivid ideas of optical illusion art together with large scale objects, colorful art works realized by state-of-the-art digital media which the visitors can participate.

Visitors can be part of the art works by making extraordinary poses, and become the protagonist of one-of-a-kind art works and take their one and only photos. The Insadong Branch of the Alive Museum boasts the largest scale (approx. 1,000 pyeong) of exhibition space in the metropolitan area, and provides you a day as if you are in a movie that the imagined things happening just in front of your eyes.

  General Information

• Address
• B1-2 floors, Daeil building, Insadong street 12, Jongno-gu, Seoul
• Opening hours
• AM 10:00 – PM 6:00 (Final entry until 5:00pm)
• Closed days
• Open all year round
  Alivemuseum Insadong will be closing
  for the last time On April 13, 2025.
  We will be back in August 2025
  with new content < Running Man >.
• Contact number
• 1544-8506

Ticket Information

■ Adult / Child : 13,000won
■ Groups : 10% discounts for 20 persons or more
■ Coupon

※ All the discount / admission free coupons are only available when supporting documents are presented.

- Elderly: 30% discount
- Army: 30% discount
- Handicapped: 30% discount(except for packages and groups)
- Less than 36 months old: Free admission (1 child per 1 guardian)
- No refunds or cancellations for the tickets purchased on the day.

※ Contact number for group visits : 02-2034-0630

- Group discounts apply to 20 persons or more / Consultation time: 10:00 ~ 18:00 (all year round)

※ Partner discounts

- KT Membership : 20% discount (Points remain still, 2 persons maximum)
- OK CASHBAG : 40% discount (Points remain still)

* No refunds or cancellation for the tickets purchased on the day.
* No re-entry.

  How to get here

• B1-2 floors, Daeil building, Insadong street 12, Jongno-gu, Seoul
• Telephone number 1544-8506
• Public Transportation
• Bus
• For Anguk station direction
• 지선 (GREEN BUS)
  1012,7025
  간선 (BLUE BUS)
  109,151.162.171,172, 272, 601
  광역 (RED BUS)
  602-1 (공항버스)
• For Post Office direction
• 지선 (GREEN BUS)
  0015,7022.7023
  간선 (BLUE BUS)
  401.406,704
  광역 (RED BUS)
  5500, 9400, 9402
• For Jonggak station Exit no. 3 direction
• 지선 (GREEN BUS)
  0212,1016
  간선 (BLUE BUS)
  100,143,150,160,161,200,262,271.300,370,470,471,601,705,720
  광역 (RED BUS)
  9301,9402,9411
• Subways
• Line no. 1 Jonggak station
• Exit from exit no.3, turn left at Geumgangjehwa Intersection and go straight for 300M and it’s located on the right
• Line no. 3 Anguk station
• • Exit from exit no. 6, go straight for 150M on the one-way street of Insa-dong and it’s located on the left